Ideas can be contagious. What does that mean? Let’s start with a negative example. A group of high school friends begin to explore the idea of suicide. Chances are, one person brought that idea to the group of friends and it was picked up on by another friend, and then another. Ultimately, several friends in that group might choose to end their lives through suicide. Somewhere along the line, from the introduction of the idea of suicide to the ultimate deaths of several of the friends, the idea of suicide reached critical mass – it reached it’s tipping point – and the idea was embraced by the entire group.

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