As Internet marketers we all use lead generation tools, and probably the most important of those is the squeeze page, where we collect potential customers’ names and email addresses. They work like gangbusters for lead generation. However, because they’re only one page, without much content, except a great headline a few bullet points and an opt-in box, search engines don’t like them. They provide no value to the Web, as they see it.

So, how can you get your squeeze page to rank, and provide value to the Web at the same time?

Here are a couple of solid ideas to make it happen:

Add a blog to your domain. Put the squeeze page on your main domain and put your blog into a subdirectory, such as /blog, and just add content to that blog every day. You don’t necessarily have to write every day. Most people don’t like to do that, but you can add YouTube videos that have something to do with your niche, or you can create videos yourself and add them. You can create an audio and make that work for you. Or, you can use a simple image and create some content around that. There are plenty of ways to add content to a blog.

Once you have your daily post written, then be sure to bookmark it in the social bookmarking sites. You probably don’t want to bookmark it in all of them, but use the big ones like Digg, Propeller, Reddit, Delicious, and Mixx. Creating a cool title for your bookmark will get you more attention. It doesn’t have to be the same title as your post, so you can get creative.

You can also write articles and send links back to your squeeze page. Articles must be about a topic in your niche, preferably something that people are having problems with. For example, since this article is about Internet marketing, and getting a squeeze page to rank in the search engines is a common problem that all Internet marketers face it is a problem solving article.

But simply writing an article isn’t enough.

The next step is to load your article into at least one article directory. Keeping your material as unique as possible is a good idea, so I wouldn’t recommend blasting your work to several different directories, unless you’re not worried about search and are just going for traffic.

Getting search engine rankings for a squeeze page isn’t simple, but it can be done. Add content on the back end and send plenty of links, and the search engines will take notice. Also be sure that your title and description Meta tags are properly completed, and ranking will occur with time and care. For more information on topics like this, visit http://ListFormula.com where we teach everything from lead generation techniques to creating your own product and more. Come to the ListBuilding Club and become a member today!

Article Source: http://EzineArticles.com/?expert=Tellman_Knudson

Reporter vs Expert

There are basically two types of bloggers in the world – reporters and experts – and some people perform both roles (usually the experts, it’s hard for reporters to become experts, but it’s easy for experts to report).

If you have ever taken an Internet marketing course or attended a seminar specifically for beginners, you have probably heard about the two different methodologies. Whenever the business model is based on content, and if you blog for money then the model is based on content, people are taught to either start as reporters, or if possible step up as experts.

I’ll be frank; you want to be the expert.

Reporters leverage the content of the experts and in most cases people start off as reporters because they haven’t established expertise. Experts enjoy the perks of preeminence, higher conversion rates because of perceived value, it’s easier to get publicity, people are more likely to seek you out rather than you having to seek others out, joint ventures come easier, etc. experts in most cases simply make more money and attract more attention.

Most Bloggers Are Reporters

The thing with expertise is that it requires something – experience. No person becomes an expert without doing things and learning. Bloggers usually start out without expertise and as a result begin their blogging journey by talking about everything going on in their niche (reporting) and by interviewing and talking about other experts (reporting again).

There’s nothing wrong with reporting of course and for many people it’s a necessity at first until you build up some expertise. Unfortunately the ratios are pretty skewed when it comes to reporters and experts – there are a lot more reporters than there are experts, hence reporters tend to struggle to gain attention and when they do, they often just enhance the reputation of the expert they are reporting on.

Don’t Replicate Your Teacher

If you have ever spent some time browsing products in the learn Internet marketing niche you will notice a pattern. Many people first study Internet marketing from a “guru” (for lack of a better term). The guru teaches how he or she is able to make money online, and very often the view that the student gleams is that in order to make money online you have to teach others how to make money online.

The end result of this process is a huge army of amateurs attempting to replicate what their teacher does in the same industry – the Internet marketing industry – not realizing that without expert status based on a proven record and all the perks that come with it, it’s next to impossible to succeed.

Even people, who enjoy marginal success, say for example growing an email list of 1,000 people, then go out and launch a product about how to grow an email list of 1,000 people. Now I have no problems with that, I think it’s fine to teach beginners and leverage whatever achievements you have, the problem is that people gravitate to the same niche – Internet marketing – and rarely have any key points of differentiation.

How many products out there do you know of that all claim to teach the same things – email marketing, SEO, pay per click, affiliate marketing, and all the sub-niches that fall under the category of Internet marketing. It’s a saturated market, yet when you see your teachers and other gurus making money teaching others how to make money (and let’s face it – making money as a subject is one of the most compelling) – your natural inclination is to follow in their footsteps.

If the key is to become an expert and you haven’t spent the last 5-10 years making money online, I suggest you look for another niche to establish expertise in.

Report on Your Process, Not Others

The secret to progress from reporter to expert is not to focus on other experts and instead report on your own journey. When you are learning how to do something and implementing things day by day, or studying other people’s work, you need to take your process and what you do as a result of what you learn, and use it as content for your blog.

It’s okay to talk about experts when you learn something from them, but always relate it to what you are doing. If you learn a technique from an expert it’s fine to state you learned it from them (and affiliate link to their product too!) but you should then take that technique, apply it to what you are doing and then report back YOUR results, not there’s. Frame things using your opinion – your stories – and don’t regurgitate what the expert said. The key is differentiation and personality, not replication.

Expertise comes from doing things most people don’t do and then talking about it. If you do this often enough you wake up one day as an expert, possibly without even realizing how it happened, simply because you were so good at reporting what you did.

You Are Already An Expert

Most people fail to become experts (or perceived as experts) because they don’t leverage what they already know. Every person who lives a life learns things as they go, takes action every day and knows something about something. The reason why they never become an expert is because they choose not to (which is fine for some, not everyone wants to be an expert), but if your goal is to blog your way to expertise and leave the world of reporting behind you have to start teaching and doing so by leveraging real experience.

Experience can come from what you do today and what you have done previously; you just need to take enough steps to demonstrate what you already know and what you are presently learning along your journey. I know so many people in my life, who are experts simply by virtue of the life they have lived, yet they are so insecure about what they know, they never commit their knowledge to words for fear of, well fear.

Blogs and the Web in general, are amazing resources when you leverage them as a communication tool to spread your expertise because of the sheer scope of people they can reach. If all you ever do is talk to people in person and share your experience using limited communication mediums, you haven’t much hope of becoming an expert. Take what you know and show other people through blogging, and you might be surprised how people change their perception of you in time.

Reporting Is A Stepping Stone

If your previous experience and expertise is from an area you want to leave behind or you are starting from “scratch”, then reporting is the path you must walk, at least for the short term.

Reporting is a lot of fun. Interviewing experts, talking about what other people are doing and just being part of a community is not a bad way to blog. In many cases people make a career of reporting (journalism is about just that), but if you truly want success and exponential results, at some point you will have to stand up and proclaim yourself as someone unusually good at something and then proceed to demonstrate it over and over again.

Have patience and focus on what you do to learn and then translate that experience into lessons for others, and remember, it’s okay to be a big fish in a small pond, that’s all most experts really are.

This article was by Yaro Starak, a professional blogger and my blog mentor. He is the leader of the Blog Mastermind mentoring program designed to teach bloggers how to earn a full time income blogging part time.

To get more information about Blog Mastermind click this link:

www.BlogMastermind.com

When economic times get tough, everybody feels the need to cut back. Budgets are trimmed, people are let go, and every penny is spent as effectively as possible. People tend to want to stop spending money when they’re not making as much. While this is not the time for frivolous spending, it’s certainly not the time to stop spending on your marketing efforts. Your Internet marketing techniques can be an inexpensive way to drive sales during these tough economic times.

When retooling your marketing techniques, think about making them more streamlined but still keep them comprehensive. You’ll want to think in terms of marketing campaigns, giving you an overall package of materials to present, emphasizing key components of your product or service. Try to define your goals for the marketing campaign and tailor your actions toward achieving those goals.

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We’re all feeling the effects of the constricting economy these days and everyone is talking about how to survive this downturn in events. Many financial questions that we thought we had answered have popped back up again. How am I going to pay for my kid’s college? How am I going to fund my retirement? How am I going to find the money to meet my monthly bills? It feels like the whole world is financially out of control right now, and everyone’s looking for some sense of how to rebalance and find their way.

Many people are looking to find ways to augment their salaries. In order to keep jobs, some companies have opted to cut employee hours instead of eliminating positions. While this is a great idea for the good of the many, it sometimes can be devastating for individuals who have already stretched their paychecks as far as it can go. When those paychecks come in smaller, it can really hurt! In this instance, people are looking for a way to make money that can fit into the job and lifestyle they already have and they’re looking for something that doesn’t take a lot of up front capital. Internet marketing fits the bill.

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Marketing is all about motivation. You want to create desire in a customer for something you have – either a product or a service. Often, the customer came to you wanting some version of your product. In that case, your job is to sell him your product by convincing him it’s the right product for him. Sometimes, the customer simply stumbles onto your product, not having any desire for it in the first place. In that case, your job would be to convince him that he needs or wants your product right now.

Marketing is about competence. You need to reach your target audience in order to stimulate need or want and you need to do that competently. There is a tried and true process for achieving this level of competence in Internet marketing. It’s a matter of following five steps:

1. Identify your market and find your niche.
2. Develop a high quality product or service to sell to that market.
3. Direct high volumes of traffic to your squeeze page.
4. Design your website to effectively win your customers
5. Follow up with your customers to build a relationship.

If you execute these five steps well, you’ll find success in Internet marketing.

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I saw this video on SlateV.com and thought that’s crazy. Who could afford advertising on national TV? But that just got me thinking. If you could get a million views to see your ad. How many would join your list. And what would that be worth in conversions? It’s definitely something to think about.

I thought you would enjoy seeing this video, I know I did! Please share your thoughts.

My friend Alex Jeffreys is offering a hour of free training that explains what type of businesses that are working in today’s rapidly changing economy. http://www.bootcampselling.com/

The Law of Attraction has its roots in history, but the modern version of the Law of Attraction is essentially this: your thoughts determine your reality. What this is saying is that the quality of your thoughts, whether they’re positive or negative, will determine the direction your life will take, either positive or negative. Positive thoughts attract positive actions. Negative thoughts garner negative outcomes. So how do you get something you really want? Think about it in a positive way.

The Law of Attraction stems from theories developed in Quantum Physics. Thoughts have energy. The energy from those thoughts attracts like energy. You need to focus on four steps in order to control your thoughts and develop your ability to attract positive energy.

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Ideas can be contagious. What does that mean? Let’s start with a negative example. A group of high school friends begin to explore the idea of suicide. Chances are, one person brought that idea to the group of friends and it was picked up on by another friend, and then another. Ultimately, several friends in that group might choose to end their lives through suicide. Somewhere along the line, from the introduction of the idea of suicide to the ultimate deaths of several of the friends, the idea of suicide reached critical mass – it reached it’s tipping point – and the idea was embraced by the entire group.

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The money is in the list. Do you ever get tired of hearing the money is in the list! It’s enough to drive me crazy. I got it, but how do you develop the list? If you’re frustrated with building a list, then listen carefully to what I about to tell you. There are no short cuts to building a list.

Your List is NOT a Meal Ticket!

One of the biggest reasons so many people are having trouble building a list is because they look at a list as if it were a meal ticket. It’s time to start seeing your list as people with dreams and hopes. What do they want? What are they looking for? Most just want the truth!

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I was facing with a decision with my career, should I try to salvage my career or try something new. I choose to try something new. I decided the Internet was for me. I would become an Internet Marketer and replace my income no problem. The trouble is it didn’t exactly work out that way. Here are some examples of how I tried to making money online. If you have tried any of these techniques and became successful, please share your secrets.

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Due to the recession, there are many people that have been laid off. This is a common scene during a recession. However, if you’re laid off, you don’t need to give up. There are many options for you. Ever thought of becoming an online entrepreneur? There are plenty of options online, and you don’t have to ever worry about being laid off.

Bring in the Big Guns

Given the situation that you are in, you may want to think about having a mentor to guide you with your internet business. At this crucial time, you need the help and guidance of someone who will be your support system. A mentor is someone who can help you in many different ways.

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